UFIT Services

Constituent Relationship Management System

Salesforce is the Constituent Relationship Management system (CRM) used across campus to track and facilitate interactions between various offices and the students, staff, and faculty that those offices serve. The CRM provides a robust and well-integrated case management system as well as a platform for managing custom business processes. In addition to the base CRM, Marketing Cloud and Marketing Account Engagement (Pardot) can be deployed to provide mass communication and automated communication tools for larger units with established communications teams and protocols.